The 2024 End of Year Survey Results
The results are in...
Every year, the SUAVS team sends out an end of year survey to ask subscribers about their preferences, feedback, and some general lifestyle topics. We gather and analyze this information to help guide us in improving our product and communications. They're also great for providing insight into what people are thinking for the next year! Check out last year's results below.
1. How often do you wear your SUAVS?
Our goal is to create everyday, everywear shoes. We care greatly about how much usage you can get out of each pair. The more often you can wear your SUAVS, the more successful we have been at our purpose. This question helps us stay on track.
49% of you answered a few times a week and 31% of you answered 'Every Day / All the time'. Only 2% of you answered 'Rarely'!
2. How or when do you wear your SUAVS?
The two words we always use to guide us in designing SUAVS are comfort and versatility. When designing SUAVS, we always ask ourselves the following question: "Can these shoes be worn on at least 3 different occasions?" We want you to get the most usage out of your SUAVS, so the more places and activities you can wear them to, the better.
Based on the results, it seems like the winning activities are: hanging out with friends & family, running errands and traveling.
3. How long have you been wearing your SUAVS?
Although we use the softest and most comfortable materials, we also want your SUAVS to have a long life. This is in great part why we've designed your SUAVS to have removable and replaceable insoles. So you can give your shoes a new life without having to purchase a completely new pair.
We're very happy to see 67% of you have been wearing your SUAVS for more than 1 year!
4. Have you washed your Insoles?
We know many of you (just like us) love wearing your SUAVS without socks. And washing the entire shoe is a hassle, so we've made keeping your SUAVS clean super easy. Just remove the insoles and wash them on their own to keep your shoes smelling fresh.
The results show that approximately 53% of you have washed your insoles at some point and 47% haven't or didn't know you could wash them.
5. Which color would you like to see next and/or have us bring back?
We often get emails asking for new colors in existing styles and we like to keep track of these suggestions for future launches and inspiration.
The winners are: White and Multi Color, while some of you want us to bring back the Grey/Red!
6. What style would you like to see next?
We typically use customer feedback to decide what style to design next, however getting your suggestions directly through the survey makes things more clear for us.
What most of you want to see next is: A Waterproof Shoe.
7. What's the top destination on your bucket list?
We always love asking this question because it provides insight into the destinations you are thinking about and what we should be working on next.
According to the survey results the top destinations for 2025 are: Japan at number one and Italy in 2nd place, followed by New Zealand and Australia.
8. Do you have any goals for 2025?
It's always nice to have something to look forward to and set some goals for ourselves, even if we can't always reach or complete all of them.
The top goals for 2025 were health focused: exercise moreand eat better / healthier.
8. What would you change about SUAVS?
We take all customer feedback very seriously, so this question was very important for us to include in this year's survey. If there's something you don't love about SUAVS, we want to know so we can work on fixing it.
We were very happy to see most of you wouldn't change a thing. However, 28% of you would like to see half sizing in the 247 and Classic Sneakers. This is something we will be working on and hopefully will be able to introduce this 2025 very soon! Stay tuned!
We hope this was as fun of a read for you as it was for us to put together! Life is a constant, learning lesson and adventure. And at SUAVS we're always working on improving. We hope 2025 comes with many great opportunities, joys and travels for everyone. Cheers!
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